Chipotle: Free burritos to win back the consumers
Cesar Trejo has offered the visitors to get free burritos in order to win his former clients back. In February the owner of a snack bar chain suffered from a serious dropdown in his sales due to the announcement that one of the clients had caught a serious disease after eating at the restaurants.
As the owner states, it must be easy to gain trust of his old clients. Some of Trejo’s clients used to come and dine at the restaurant few times a week; these clients made a total of 20% of his average sales. However, they were afraid to dine here due to the association of Chipotle with norovirus and salmonella since the news broke. So offering them a healthy and non-poisonous lunch on the house might be a beginning of new cooperation.
However, the specialists told the Reuters that it will not necessarily work for the clients’ attraction. The client, who once tried free food offered at the restaurant, will sit and wait for another sale or a giveaway. It might take long weeks to gain back the trust and clear one’s name to get the clients back to your restaurant.
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