McDonald’s expanding its domination on the Asian market
The executive board of the Company announced that they have hired a new staff member that will be responsible for the promotion of the McDonald’s on the markets of countries like China, South Korea and Hong Kong. Morgan Stanley is now responsible for the process of selling the franchise rights to the Asian entrepreneurs. The chain of fast-food restaurants will be changed a little in order to comply with the demand of the local consumers.
Thus, the businessman can buy the franchise by covering its price just once and later paying out a certain percentage of the annual revenue of the restaurant. The percentage can vary from three to five per cents. The statement by the owners of the McDonald’s chain also included the information that the presented model of business activities was changed in order to fit into the market, state the Reuters.
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