Facebook connects 3 million advertisers
In her interview for USA Today Sheryl Sandberg announced that the platform now cooperates with more than 3 million small businesses. Analysts assume that the increase of advertisers more than 50% up in 2015 is a breakthrough that intensifies Facebooks' race with Google.
The world's biggest social network is fighting to expand the number of paid advertisers. Facebook announced that it maintained advertising campaigns of almost 2.5 million businesses promoting on the social media service at the end of 2015.
Facebook has classified small companies as one of its greatest opportunities. Facebook's vice president of small business, Dan Levy stated that mobile fastened the cooperation among small businesses. About 1 million small companies’ advertisers generated ad campaigns straight from a mobile device. Moreover, 70% of Facebook advertisers were not from the United States.
The social media giant will continue to cooperate with small companies in the upcoming future.
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